The role of PU pigments is not only pleasing to the eye, it can also make people pleasing, convey emotions, and affect product positioning and consumer preferences. At the same time, PU color is also a chemical variable that affects not only the appearance of plastic products, but also the function, processing and cost of plastic products. When coloring plastics, plastic processors need to understand how the color is distributed in the plastic, so it is important to choose an experienced color supplier who can lead you quickly to designing stable and economical formulations.